“As content proliferate, it is all increasingly filtered through hyper-personalized social stream. Therefore, captivating attention is even more critical today for affecting behavior changes.”
I talked in the past about how online an abundance of information creates a scarcity of attention (the attention economy), here’s a brilliant presentation on the same topic: Attentionomics Captivating Attention in the Age of Content Decay.
“The essence of this deck is that attention is linked with economic value creation. However, with infinite content options (space) yet finite attention (time) and personalized social algorithms curating it all for us, it’s going to be increasingly challenging to stand out.”
Via Steve Rubel Attentionomics: captivating attention in the age of content decay