Attentionomics: how to captivate users to survive the attention economy

 

“As content proliferate, it is all increasingly filtered through hyper-personalized social stream. Therefore, captivating attention is even more critical today for affecting behavior changes.”

I talked in the past about how online an abundance of information creates a scarcity of attention (the attention economy), here’s a brilliant presentation on the same topic: Attentionomics Captivating Attention in the Age of Content Decay. Continue reading “Attentionomics: how to captivate users to survive the attention economy”

It’s the attention economy, stupid !

“in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it” Herbert Simon Continue reading “It’s the attention economy, stupid !”