Attentionomics: how to captivate users to survive the attention economy

 

“As content proliferate, it is all increasingly filtered through hyper-personalized social stream. Therefore, captivating attention is even more critical today for affecting behavior changes.”

I talked in the past about how online an abundance of information creates a scarcity of attention (the attention economy), here’s a brilliant presentation on the same topic: Attentionomics Captivating Attention in the Age of Content Decay. Continue reading “Attentionomics: how to captivate users to survive the attention economy”