McKinsey Report: Social technologies could raise productivity by 20-25%

Guess what ? Email is not really efficient for knowledge management, information sharing and collaboration. Surprising, hum ? Well that’s nothing new for most people collaborating in online communities using blogs, wikis, social networks even though most companies use some kind of social technologies “in some way”, real collaboration is still Terra incognita.

So this report from McKinsey comes handy to convince businesses they really need to change the way they work. In their estimates interaction workers productivity could improve by 20-25%.

Continue reading “McKinsey Report: Social technologies could raise productivity by 20-25%”

Social CRM: forget social media marketing, think social customer service

Social media is not just a new channel to push your marketing message, but a way to interact, provide customer service, get feedback and innovate with customers. Make your customers happy and they’ll do the promotion work for you. This holistic approach of managing customers interactions through social media is called social media customer relationship management (social CRM).

Continue reading “Social CRM: forget social media marketing, think social customer service”

Brand communities and collective value creation processes

Most companies nowadays use social media like they used tradional marketing channel. One way message are constantly pushed onto web users.

They don’t understand brands are now only one voice out of many and that conversation about the brands are occuring constantly everywhere else. Better in some case users are so passionate that they create their own discussion places about the brand where they can support each other or even create more value around the brand products.

This case study looks at BricksBuilder, a community of Lego passionate and how they interact and create value. Continue reading “Brand communities and collective value creation processes”

Beware online “filter bubbles”

In December 2009, Google began customizing its search results for each user. Facebook is also filtering user’s newsfeed to reduce the noise and personalise the user experience.

In an insightfull TED talk, Eli Pariser who authored a book called “The Filter Bubble: What the Internet Is Hiding from You” gives a few basic examples of how search result pages differ massively based on this personalisation. Continue reading “Beware online “filter bubbles””

Attentionomics: how to captivate users to survive the attention economy


“As content proliferate, it is all increasingly filtered through hyper-personalized social stream. Therefore, captivating attention is even more critical today for affecting behavior changes.”

I talked in the past about how online an abundance of information creates a scarcity of attention (the attention economy), here’s a brilliant presentation on the same topic: Attentionomics Captivating Attention in the Age of Content Decay. Continue reading “Attentionomics: how to captivate users to survive the attention economy”