Making an idea successful is not a magic process.
Making an idea successful is a relentless trial and error process.
The best approach after coming up with an idea is to start executing it as soon as possible on a small scale and then refining it.
In this process, the purpose of strategy is to allow you to act.
Since you can’t predict which pathway will succeed, you have to try out different pathways.
By making small execution steps you can minimise the amount of resources you put behind them. That way you can take many bets and experiment many ideas/approaches and lower the cost of failure / fail smartly and get quicker to the right answer/approach.
Frans Johansson: The Secret Truth About Executing Great Ideas