How does the social media giant decides who and what to put in your feed? Although very few people are aware of this fact, Facebook filters updates you get from your friends in your newsfeed so that you don’t get overwhelmed by the quantity of information published.
Both the “Top news” and “Most recent” sections get filtered.
Tom Weber has conducted a one-month experiment to break the algorithm, discovering 10 of Facebook’s biggest secrets. this research has a lot of implications on how to use Facebook for social media promotion.