Four Laws of Social Business (Jeremiah Owyang, Altimeter Group)

Jeremiah Owyang is in my opinion, the best business analyst on social media strategy. Check out this short presentation.

Here’s a particularly interesting slide on how to decide whether to act in responses to customers social media messages:

Here are more interesting links by the same author below if you want to learn more.

Altimeter Report: The 18 Use Cases of Social CRM, The New Rules of Relationship Management

A Chronology of Brands that Got Punk’d by Social Media

And his twitter account: @jowyang

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