Jeremiah Owyang is in my opinion, the best business analyst on social media strategy. Check out this short presentation. Continue reading “Four Laws of Social Business (Jeremiah Owyang, Altimeter Group)”
How Comcast manage relationship with customers using social media
Comcast is using a variety of tools to create a smooth process to do Social Customer Relationship Management. They listen with brand monitoring software, connect it to their existing customer records, and sometimes handle the customer issue right on Twitter or move off channel. They are seen as a leading example of a company doing it right.
Here’s an interesting interview of Comcast Social Media Manager Head. Continue reading “How Comcast manage relationship with customers using social media”