With over 26,000 followers, West Hollywood’s Roxy Theatre is the most popular club on Twitter. Here are some quote from their experience of using twitter and social media tools to bring people to their show and work closely with their customers.
From improving customer service, to creative partnerships with competitors, The Roxy has been very innovative and successful in using social media for its business. This article also gives many ideas we could replicate.
Must read article: How The Roxy Became the #1 Venue on Twitter