McKinsey Report: Social technologies could raise productivity by 20-25%

Guess what ? Email is not really efficient for knowledge management, information sharing and collaboration. Surprising, hum ? Well that’s nothing new for most people collaborating in online communities using blogs, wikis, social networks even though most companies use some kind of social technologies “in some way”, real collaboration is still Terra incognita.

So this report from McKinsey comes handy to convince businesses they really need to change the way they work. In their estimates interaction workers productivity could improve by 20-25%.

Continue reading “McKinsey Report: Social technologies could raise productivity by 20-25%”

Brand communities and collective value creation processes

Most companies nowadays use social media like they used tradional marketing channel. One way message are constantly pushed onto web users.

They don’t understand brands are now only one voice out of many and that conversation about the brands are occuring constantly everywhere else. Better in some case users are so passionate that they create their own discussion places about the brand where they can support each other or even create more value around the brand products.

This case study looks at BricksBuilder, a community of Lego passionate and how they interact and create value. Continue reading “Brand communities and collective value creation processes”