Open Networked Cooperation
Few people have really understood deeply the changes that web brought to our world and societies as much as Don Tapscott.
“Futurist”, respected business consultant, and author of the groundbreaking book Wikinomics, Don Tapscott talks here about what he describes as the “open world” and the revolution that is currently happening. Continue reading “Networked crowdsourced collective intelligence at global scale – Dan Tapscott TED Talk”
Most companies nowadays use social media like they used tradional marketing channel. One way message are constantly pushed onto web users.
They don’t understand brands are now only one voice out of many and that conversation about the brands are occuring constantly everywhere else. Better in some case users are so passionate that they create their own discussion places about the brand where they can support each other or even create more value around the brand products.
This case study looks at BricksBuilder, a community of Lego passionate and how they interact and create value. Continue reading “Brand communities and collective value creation processes”
An interesting discussion about the new ecosystemic innovation models and the best practices to design collaborative environnements for open innovation.
Continue reading “How to design a platform for co-creation and grow an innovation ecosystem”