Jeremiah Owyang is in my opinion, the best business analyst on social media strategy. Check out this short presentation. Continue reading “Four Laws of Social Business (Jeremiah Owyang, Altimeter Group)”
Facebook has recently made a big push to extend the Facebook experience to every webpage. Here are 2 articles that summarize the changes and its impact. Continue reading “Facebook is revolutionizing the social web”
Comcast is using a variety of tools to create a smooth process to do Social Customer Relationship Management. They listen with brand monitoring software, connect it to their existing customer records, and sometimes handle the customer issue right on Twitter or move off channel. They are seen as a leading example of a company doing it right.
Here’s an interesting interview of Comcast Social Media Manager Head. Continue reading “How Comcast manage relationship with customers using social media”
With over 26,000 followers, West Hollywood’s Roxy Theatre is the most popular club on Twitter. Here are some quote from their experience of using twitter and social media tools to bring people to their show and work closely with their customers.
From improving customer service, to creative partnerships with competitors, The Roxy has been very innovative and successful in using social media for its business. This article also gives many ideas we could replicate. Continue reading “How The Roxy Became the #1 Venue on Twitter”
A serie of interesting articles on how companies should approach and work with social media. Continue reading “How companies should approach social media”
Example of how Starbuck use Facebook fan page. We could be doing something like this and broadcast not just our stuff but generally music news & content. Continue reading “How to make Killer Facebook Fan Pages”
A small case studie about the Indian brand Cafe Coffe day being bashed online. Although it was not a huge crisis, it’s interesting to see how it started, evolved and end. Continue reading “Mob violence on Twitter again as ppl gang up against Café Coffee Days.”