Brand communities and collective value creation processes

Most companies nowadays use social media like they used tradional marketing channel. One way message are constantly pushed onto web users.

They don’t understand brands are now only one voice out of many and that conversation about the brands are occuring constantly everywhere else. Better in some case users are so passionate that they create their own discussion places about the brand where they can support each other or even create more value around the brand products.

This case study looks at BricksBuilder, a community of Lego passionate and how they interact and create value. Continue reading “Brand communities and collective value creation processes”

Build the architecture of cooperation

How can we design spaces in the city which encourage strangers to cooperate? In this lecture, sociologist Richard Sennett explores how physical structures influence social structures, and more specifically how they influence our ability to cooperate.

In Sennett’s view, cooperation grow from informal interactions between people and requires willingness and trust. In our current world based on materialistic value, these informal interactions and the trust capital that they enable are usually forgotten because they can’t be quantified easily. Worse our values and architecture actively encourage the loss of the skills of cooperation. Continue reading “Build the architecture of cooperation”

Understand the patterns and qualities of generative design processes

This thoughtful article explore traditional design methods (usually rigid frameworks) and why people usually don’t follow them. The author’s analysis, inspired by Christopher Alexander Patterns and Bill Mollison’s permaculture ideas, lead them to a new framework that describes a dynamic process of immergence, crisis and emergence: Continue reading “Understand the patterns and qualities of generative design processes”

Design with patterns: the work of Christopher Alexander

The work of the architect Christopher Alexander  has spawned a remarkable revolution in technology, producing a set of innovations ranging from Wikipedia to The Sims. Notably he influenced people like Ward Cunningham, inventor of the wiki concept or some people behind the innovative webdesign company that produced Basecamp: 37signals.

Alexander didn’t only influence the world of software but many other fields, including biology, ecology, organization theory, business management, and manufacturing.

Here are some notes and links on his remarkable work. Continue reading “Design with patterns: the work of Christopher Alexander”