Example of how Starbuck use Facebook fan page. We could be doing something like this and broadcast not just our stuff but generally music news & content.
Starbuck is clearly dialed in to the world of social media, and that is reflected in the Starbucks fan page. The page incorporates great videos, varied content, and has active engagement with the fans. But what makes it truly exceptional, is its use of status updates.
Status updates are an important aspect of any fan page because they provide two-way communication between company and fan, while keeping the page fresh with new content and information, which gives fans a reason to return. So many companies struggle to understand how best to utilize these updates and either don’t use them at all, update solely about product announcements, or update so often users become overwhelmed and the updates turn into so much noise. Starbucks, on the other hand, has established a good frequency of updates, sharing something new every couple of days.
More importantly, though, the content is varied, fun, and interesting. Their updates share videos, blog posts about all aspects of coffee — and not just on the official company blog — including how to grow coffee beans, articles about Starbucks and Starbucks employees. The tone of each update is informative and casual, and even their product updates are kept varied enough to remain interesting, for example, by offering up reviews of new music or books for sale in their cafes. As a result, the quality status update content has led to a very engaged fan base, with every update receiving thousands of comments.
The Starbucks Facebook fan page is a great example of how a company can still engage fans without the use of flashy apps, and instead simply focusing on quality content.
See more examples: Killer Facebook Fan Pages: 5 Inspiring Case Studies
More on Facebook cool Facebook fan pages and tips
Your store front must look appealing enough to attract customers, and the shopping experience you offer plays a big part in making sales. Hence, it is important for businesses to go beyond having a mere presence on Facebook, and provide an experience that will prompt customers to click on the “Become a Fan” button, interact with you and spread your message. To give you a feel of what I mean, here are 5 examples of Facebook business pages that stand out of the crowd.
If you build a Facebook Page, will fans come? This is the great hope for many businesses. However, fans do not magically appear from the Facebook mist. People must be lured to your fan page. And there are some good and bad ways to go about doing this. In this article, I’ll share a big myth and 21 ways to drive more fans to your Facebook fan page.